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Principles of Consumer Utility Quiz

#1

Which utility refers to the satisfaction obtained from consuming the last unit of a good or service?

Marginal utility
Explanation

Satisfaction from the last consumed unit

#2

Which type of utility is associated with the usefulness of a good in satisfying a particular want or need?

Total utility
Explanation

Overall satisfaction from consuming a good

#3

Which factor does NOT affect consumer utility?

The weather on the day of purchase
Explanation

External weather conditions

#4

What is the primary assumption behind the Law of Demand?

Consumers experience diminishing marginal utility
Explanation

Decreasing satisfaction

#5

Which utility concept emphasizes the ranking of preferences rather than the measurement of satisfaction?

Ordinal utility
Explanation

Preference ranking

#6

Which of the following is a characteristic of a Giffen good?

As price increases, demand decreases
Explanation

Inverse relationship between price and demand

#7

According to the Law of Diminishing Marginal Utility, what happens as a consumer consumes more units of a good or service?

Marginal utility decreases at a decreasing rate
Explanation

Decreasing rate of decrease in satisfaction

#8

What is the Law of Substitution in the context of consumer choice?

Consumers will substitute one good for another to maximize total utility
Explanation

Maximizing utility through substitution

#9

What is the Law of Demand in economics?

As price decreases, quantity demanded increases
Explanation

Inverse relationship between price and demand

#10

Which of the following is an example of an inferior good?

Generic brands
Explanation

Lower quality, cheaper alternatives

#11

What is the Law of Equi-Marginal Utility?

Consumers will allocate their income in such a way that the marginal utility of each good is equal
Explanation

Equalizing marginal utility across goods

#12

In consumer theory, what does the term 'Indifference Curve' represent?

The combination of goods that provide the same level of satisfaction
Explanation

Goods combinations with equal satisfaction

#13

According to the concept of 'revealed preference,' how can a consumer's preferences be determined?

By observing the consumer's actions and choices
Explanation

Preferences inferred from actions

#14

What is the concept of 'Utility Maximization' in consumer theory?

Consumers seek to maximize marginal utility
Explanation

Maximizing satisfaction per unit

#15

In consumer choice theory, what is the significance of the budget line?

It shows all possible combinations of goods given the consumer's income and prices
Explanation

Affordable goods combinations

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