#1
Which route of persuasion involves appealing to logic and reason?
Central route
ExplanationCentral route involves convincing through thoughtful consideration of information.
#2
In persuasion, what does the peripheral route focus on?
Emotional appeals and superficial factors
ExplanationPeripheral route relies on emotional appeals and surface-level characteristics.
#3
Which cognitive bias occurs when people favor information that confirms their existing beliefs or attitudes?
Confirmation bias
ExplanationConfirmation bias is the tendency to favor information confirming existing beliefs.
#4
Which theory suggests that people are more likely to comply with a request if they have previously complied with similar requests?
Foot-in-the-door technique
ExplanationFoot-in-the-door technique suggests compliance through prior small requests.
#5
What is the term for the tendency to attribute our successes to internal factors and our failures to external factors?
Self-serving bias
ExplanationSelf-serving bias attributes success to internal factors and failure to external factors.
#6
Which theorist proposed the elaboration likelihood model of persuasion?
Richard Petty
ExplanationElaboration Likelihood Model was proposed by Richard Petty.
#7
According to the elaboration likelihood model, which route of persuasion involves deep cognitive processing?
Central route
ExplanationCentral route involves thorough cognitive processing of the message.
#8
What is the main difference between the central and peripheral routes of persuasion?
Central route involves deep cognitive processing, while peripheral route involves superficial cues.
ExplanationCentral route requires deep thinking, while peripheral relies on surface-level cues.
#9
Which factor can enhance the credibility of a persuader according to social identity theory?
Similarity between the persuader and the audience
ExplanationCredibility is enhanced by similarity between the persuader and the audience.
#10
What is the term for the phenomenon where individuals experience a decreased motivation to perform a task when they know they'll be part of a group?
Social loafing
ExplanationSocial loafing is the decreased motivation in group tasks.
#11
Which factor influences the effectiveness of the central route of persuasion?
Audience motivation and ability to process information
ExplanationEffectiveness depends on the audience's motivation and ability to process information.