Marketing Communications Strategies and Tactics Quiz

Pricing is a component of the marketing mix, not the promotional mix.

Media Planning involves selecting the most effective channels to reach and engage target audiences.

Below-the-line advertising refers to promotional activities targeted at specific audiences, such as point-of-sale displays.

Building brand awareness is a common objective of marketing communication campaigns to increase recognition and recall among target audiences.

Influencer marketing often leverages social media platforms where influencers have large followings.

Push marketing strategies involve pushing products or services onto customers through sales tactics like discounts to wholesalers.

Brand Engagement emphasizes emotional connections to foster brand loyalty and affinity.

IMC aims to unify messaging across various channels for a cohesive brand image.

Endorsements leverage the credibility and influence of third parties to promote products or services.

A marketing communication audit assesses the performance of existing communication strategies and tactics.

Effective marketing communication messages are usually clear and concise, avoiding unnecessary complexity.

A SWOT analysis helps identify internal strengths and weaknesses relevant to marketing communication strategies.

AIDA represents the stages a consumer typically goes through when exposed to marketing messages.

USP refers to the unique benefit or feature that sets a product or service apart from competitors.

ROI measures the profitability of marketing communication activities by comparing the returns to the costs invested.

Marketing communication efforts often aim to influence consumers when they are evaluating different options before making a purchase decision.

A/B testing compares two versions of a marketing asset to determine which performs better, helping marketers refine and optimize campaign elements for improved effectiveness.