#1
Which bidding strategy focuses on getting as many clicks as possible within a set budget?
Maximize Clicks
ExplanationMaximize Clicks aims to optimize ad delivery for the highest number of clicks within the specified budget.
#2
Which ad extension allows advertisers to display additional links below their main ad?
Sitelink extension
ExplanationSitelink extension enables advertisers to add extra links beneath their main ad, providing more relevant information to users.
#3
What is the purpose of 'Conversion Tracking' in Google Ads?
To track actions that customers take after clicking on your ads
ExplanationConversion Tracking monitors the actions customers perform after clicking on ads, helping assess campaign effectiveness.
#4
Which type of campaign in Google Ads is specifically designed for promoting mobile apps?
Universal App campaign
ExplanationUniversal App campaign is tailored for promoting mobile apps across various Google properties.
#5
What is the primary benefit of using ad scheduling in Google Ads?
To allow advertisers to control when their ads are shown to users
ExplanationAd scheduling empowers advertisers to determine specific times for ad display, optimizing campaign performance.
#6
What is the purpose of 'Ad Extensions' in Google Ads?
To provide additional information and features with the ad
ExplanationAd Extensions enhance ads by offering additional information and features, improving overall ad visibility and user engagement.
#7
What does ROAS stand for in the context of Google Ads?
Return On Ad Spend
ExplanationROAS represents the revenue generated for every dollar spent on advertising.
#8
What is the main benefit of using Google Ads Smart Bidding?
It automatically adjusts bids to maximize performance
ExplanationSmart Bidding automatically optimizes bids to achieve the best possible results based on the advertiser's performance goals.
#9
What is the 'Maximize Conversions' bidding strategy designed to do?
Maximize the number of conversions within a set budget
ExplanationMaximize Conversions aims to get the highest possible number of conversions within the allocated budget.
#10
What is the primary purpose of Google Ads' 'Remarketing' feature?
To display ads to users who have previously interacted with your website or app
ExplanationRemarketing shows ads to users who have previously engaged with a website or app, increasing the likelihood of conversion.
#11
What is 'Quality Score' in Google Ads?
A metric that measures the relevance and quality of your keywords, ads, and landing pages
ExplanationQuality Score assesses the relevance and quality of keywords, ads, and landing pages, influencing ad rank and cost-per-click.
#12
What is the purpose of the 'Target CPA' bidding strategy in Google Ads?
To maximize the number of conversions within a target cost per acquisition
ExplanationTarget CPA bidding aims to optimize for conversions while maintaining a specified cost per acquisition.
#13
In Google Ads, what does the term 'Impression Share' refer to?
The percentage of times your ad was shown in relation to the total available impressions
ExplanationImpression Share indicates the proportion of times an ad was displayed in comparison to the total available impressions.