#1
What is the primary goal of public relations?
To build relationships and manage reputation
ExplanationPublic relations primarily focuses on relationship-building and reputation management.
#2
What is the role of social media in public relations?
To provide a platform for direct communication with audiences
ExplanationSocial media facilitates direct communication between organizations and their audiences.
#3
What is the 'call to action' in a press release?
A statement urging readers to take a specific action
ExplanationThe 'call to action' prompts readers to take a desired action after reading the press release.
#4
What is the purpose of a press release headline?
To grab the attention of journalists and entice them to read the press release
ExplanationHeadlines are crafted to captivate journalists' interest and encourage them to read further.
#5
What is the purpose of media monitoring in public relations?
To monitor news coverage and social media mentions of a company or brand
ExplanationMedia monitoring tracks coverage and mentions to gauge public perception and sentiment.
#6
Which of the following is NOT a key element of effective media outreach?
Sending press releases to as many outlets as possible
ExplanationPersonalizing pitches is crucial for effective media outreach.
#7
What is a crisis communication plan?
A plan to manage communication during a crisis or emergency
ExplanationIt's a predefined strategy to handle communication during crises or emergencies.
#8
What is the purpose of a press kit?
To provide journalists with information about a company or organization
ExplanationPress kits offer comprehensive information to journalists about a company or organization.
#9
What does the term 'earned media' refer to in public relations?
Media coverage gained through organic means, such as news coverage or social media mentions
ExplanationEarned media encompasses organic media coverage without direct payment.
#10
Which of the following is an example of a proactive public relations strategy?
Hosting a press conference to announce a new product
ExplanationConducting press conferences to announce initiatives demonstrates proactive PR.
#11
Which of the following is a strategy for building media relationships?
Tailoring pitches to the interests of specific journalists
ExplanationCustomizing pitches based on journalist interests helps in building media relationships.