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Business Strategy and Decision Making Quiz

#1

What is SWOT analysis used for in business strategy?

Evaluating internal strengths and weaknesses
Explanation

Assessing internal factors to inform strategy.

#2

What does the term 'core competency' refer to in the context of business strategy?

A unique capability that gives a firm a competitive advantage
Explanation

Distinctive strengths that set a company apart.

#3

What is the purpose of a SWOT analysis in business?

Analyzing internal strengths and weaknesses
Explanation

Assessing internal factors to inform strategy.

#4

What is the primary focus of Porter's Five Forces framework in business strategy?

Assessing the competitive forces in an industry
Explanation

Understanding market dynamics and competitive intensity.

#5

What is the primary purpose of a mission statement in business strategy?

Communicating the organization's purpose and values
Explanation

Defining the fundamental objectives and ethos of the company.

#6

Which of the following is a cost leadership strategy?

Low-cost production
Explanation

Striving for cost efficiency to gain a competitive edge.

#7

What is the concept of the Blue Ocean Strategy?

Creating new markets and value innovation
Explanation

Seeking uncontested market spaces for growth.

#8

Which type of innovation involves making incremental improvements to existing products or processes?

Sustaining innovation
Explanation

Enhancing current offerings for continued relevance.

#9

What is the purpose of a pestle analysis in business strategy?

Analyzing macro-environmental factors
Explanation

Understanding external influences on the business.

#10

Which of the following is a differentiation strategy?

Product innovation
Explanation

Creating unique offerings to stand out in the market.

#11

What does the term 'strategic alignment' mean in the context of business strategy?

Aligning organizational activities with strategic goals
Explanation

Ensuring actions support overarching objectives.

#12

In decision-making, what does the term 'opportunity cost' refer to?

The value of the best alternative forgone
Explanation

The benefit lost by choosing one option over another.

#13

What is the primary purpose of a decision tree in business strategy?

Evaluating various decision alternatives
Explanation

Visualizing options and their potential outcomes.

#14

What is the primary goal of a diversification strategy in business?

Minimizing risk by entering new markets
Explanation

Spreading risk across different market segments.

#15

In decision-making, what does the term 'bounded rationality' mean?

Considering a limited amount of information
Explanation

Making choices within constraints of time and resources.

#16

What role does benchmarking play in strategic decision-making?

Comparing performance with industry standards
Explanation

Identifying areas for improvement by measuring against industry norms.

#17

In the context of decision-making, what is the purpose of a decision matrix?

Prioritizing alternatives based on criteria
Explanation

Systematically evaluating options against set criteria.

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