Survey Design and Response Bias Quiz

Explore survey methodology with questions on response bias, sampling techniques, and strategies to minimize biases.

Practice Learn Test

Which of the following best describes response bias in surveys?

It occurs when respondents deliberately provide inaccurate answers.

It refers to the tendency of respondents to answer questions in a socially desirable manner.

It happens when the survey questions are poorly worded or ambiguous.

It occurs when the survey sample is not representative of the population being studied.

What is a common method to minimize non-response bias in surveys?

Increasing the sample size

Using random sampling techniques

Providing incentives for survey participation

Conducting interviews in person rather than online

Which of the following is an example of voluntary response bias?

Selecting respondents randomly from a phone directory

Conducting a survey on social media and only getting responses from people who are strongly opinionated

Using stratified sampling to ensure representation from different demographic groups

Offering incentives for survey participation

Which of the following best describes confirmation bias in survey design?

It occurs when survey questions are biased towards a particular response.

It refers to the tendency of respondents to provide answers that confirm their existing beliefs.

It happens when respondents choose not to participate in the survey.

It occurs when survey results are manipulated to support a specific conclusion.

What is a common method to minimize interviewer bias in surveys?

Using leading questions to guide respondents' answers

Blinding interviewers to the objectives of the survey

Encouraging interviewers to express their opinions during the interview process

Selecting interviewers based on their prior experience in market research

Which of the following is an example of non-sampling error in survey research?

Selection bias

Non-response bias

Sampling bias

Measurement error

What is meant by acquiescence bias in surveys?

Respondents tend to agree with all statements regardless of content.

Respondents tend to disagree with all statements regardless of content.

Respondents tend to provide the most extreme responses.

Respondents tend to provide inconsistent responses.

How can interviewer bias be minimized in surveys?

By training interviewers thoroughly and providing standardized scripts

By selecting interviewers from the same demographic as the respondents

By allowing interviewers to interpret questions as they see fit

By encouraging interviewers to build rapport with respondents regardless of survey objectives

In survey design, what does the term 'leading question' refer to?

A question that guides respondents to a specific answer

A question that is vague or unclear

A question that is open-ended and encourages detailed responses

A question that is asked at the end of the survey to gather demographic information

#10

What is meant by the term 'mode effect' in survey methodology?

The tendency of respondents to provide similar answers in a group setting

The influence of the survey mode (e.g., online, telephone, in-person) on respondents' answers

The tendency of respondents to select the most extreme response option

The impact of the survey language on respondents' understanding of the questions

#11

Which of the following is a potential consequence of using convenience sampling in survey research?

Increased generalizability of survey results

Reduced response bias

Underrepresentation of certain population groups

Enhanced control over the sampling process

#12

What is the main advantage of using quota sampling in survey research?

It ensures equal probability of selection for each member of the population

It allows researchers to control for the effects of confounding variables

It enables researchers to obtain a representative sample without random selection

It minimizes the risk of non-response bias