#1
Which of the following is a primary goal of Search Engine Optimization (SEO)?
To increase website traffic
ExplanationSEO aims to boost website visibility and attract more visitors.
#2
What is the term used for the practice of acquiring hyperlinks from other websites to your own?
Link Building
ExplanationLink Building involves obtaining inbound links to enhance a website's authority.
#3
What is the term used to describe the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines?
On-Page Optimization
ExplanationOn-Page Optimization involves optimizing content, HTML, and other elements directly on web pages.
#4
Which HTTP status code indicates that a webpage has been permanently moved to a new location?
301
ExplanationA 301 redirect informs both users and search engines about a webpage's permanent relocation.
#5
What is the term used to describe the process of analyzing and improving a website's structure, content, and HTML source code for search engines?
Technical SEO
ExplanationTechnical SEO focuses on enhancing website infrastructure and code to make it more search engine friendly.
#6
Which of the following is NOT considered a White Hat SEO technique?
Keyword Stuffing
ExplanationKeyword Stuffing involves excessive use of keywords, which violates search engine guidelines.
#7
What does the term 'nofollow' attribute indicate in a link?
The link should not be followed by search engine crawlers
ExplanationNofollow instructs search engines to ignore the linked URL for ranking purposes.
#8
What is the term used to describe the process of improving the position of a web page in search engine results pages (SERPs)?
SEO
ExplanationSEO involves various techniques aimed at enhancing a webpage's visibility in search engine results.
#9
What is the purpose of using a robots.txt file in relation to SEO?
To prevent search engine bots from indexing certain parts of the website
ExplanationRobots.txt controls which areas of a website search engine crawlers can access and index.
#10
What does the acronym 'SERP' stand for in the context of SEO?
Search Engine Results Page
ExplanationSERP is the page displayed by search engines in response to a query, listing relevant websites.
#11
What is the purpose of using anchor text in a hyperlink?
To improve search engine rankings for the linked page
ExplanationAnchor text provides context to search engines about the linked content, influencing its ranking.
#12
Which of the following factors is NOT considered important for optimizing a website's loading speed?
Increasing the number of large image files
ExplanationAdding large image files can significantly slow down a website's loading speed, contrary to optimization efforts.
#13
What is the purpose of using schema markup in SEO?
To provide search engines with structured data about a web page's content
ExplanationSchema markup helps search engines understand the content and context of web pages more accurately.
#14
What is the purpose of a 301 redirect in SEO?
To permanently redirect users and search engines to a new webpage
ExplanationA 301 redirect informs both users and search engines about a webpage's permanent relocation, passing link equity.
#15
What is the purpose of using rel='nofollow' attribute in a hyperlink?
To instruct search engines not to pass authority to the linked page
ExplanationNofollow attribute tells search engines not to transfer link authority to the linked page, commonly used for user-generated content or paid links.