#1
Which of the following best defines product positioning?
Creating a unique image and identity for a product in the minds of the customers
ExplanationEstablishing distinct perception of a product.
#2
What does SWOT analysis stand for in the context of brand strategy?
Strengths, Weaknesses, Opportunities, Threats
ExplanationAnalyzing internal and external factors.
#3
What is brand equity?
The perception and value consumers attach to a brand
ExplanationConsumer perception's value.
#4
What is the purpose of a brand audit?
To assess a brand's strengths, weaknesses, opportunities, and threats
ExplanationEvaluating brand's internal and external factors.
#5
Which of the following is a key component of brand identity?
The brand's logo and visual elements
ExplanationVisual representation of the brand.
#6
Which of the following is NOT a factor considered in positioning a product?
Company's financial performance
ExplanationIrrelevant financial aspects in positioning.
#7
What is repositioning in the context of brand strategy?
Altering the perception of an existing product in the minds of the consumers
ExplanationChanging consumer perception of a product.
#8
What is perceptual mapping used for in product positioning?
To understand how consumers perceive different brands relative to each other
ExplanationVisualizing consumer perception of brands.
#9
Which of the following statements best describes a niche market strategy?
Focusing on a specific segment of the market with unique needs and preferences
ExplanationTargeting specialized market segments.
#10
Which of the following is a characteristic of a successful brand positioning strategy?
Clearly communicating the unique benefits of the product to the target audience
ExplanationEffective communication of product benefits.
#11
Which of the following is an example of a brand extension?
A clothing brand expanding its product line to include accessories
ExplanationBroadening product line under the same brand.
#12
Which of the following is an example of a brand's emotional positioning?
Associating the brand with feelings of happiness and nostalgia
ExplanationEliciting emotional connection with the brand.
#13
Which of the following is an example of a brand's positioning based on product attributes?
Emphasizing the brand's reliability and durability
ExplanationHighlighting product's traits for positioning.
#14
What is the concept of 'brand resonance' in brand strategy?
The emotional connection consumers have with a brand
ExplanationDeep emotional attachment to the brand.