#1
Which of the following is not a component of PESTEL analysis?
Sociological
ExplanationPESTEL analysis considers Political, Economic, Social, Technological, Environmental, and Legal factors.
#2
SWOT analysis stands for:
Strengths, Weaknesses, Opportunities, Threats
ExplanationSWOT analysis evaluates internal Strengths and Weaknesses, and external Opportunities and Threats.
#3
Which of the following is a part of the microenvironment in marketing?
Competitors
ExplanationMicroenvironment in marketing includes factors close to the company, such as Competitors, Customers, and Suppliers.
#4
Which of the following is an example of a demographic factor in marketing?
Age distribution
ExplanationDemographic factors in marketing involve characteristics like Age, Gender, and Income.
#5
Which of the following is NOT a component of the macroenvironment in marketing?
Competitors
ExplanationMacroenvironment factors are broader, and Competitors are part of the microenvironment.
#6
Which of the following is an example of a technological factor in marketing?
Advancements in automation
ExplanationTechnological factors include advancements like automation, impacting how products are produced and delivered.
#7
Which of the following is NOT a factor typically considered in a PESTLE analysis?
Educational
ExplanationPESTLE analysis considers Political, Economic, Social, Technological, Legal, and Environmental factors, not specifically Educational.
#8
Which of the following is NOT a factor typically considered in a PESTEL analysis?
Entertainment
ExplanationPESTEL analysis excludes Entertainment as a key factor; it focuses on broader external influences.
#9
Which of the following is an external factor in a SWOT analysis?
Threats
ExplanationThreats are external factors in SWOT analysis, representing potential risks to the organization.
#10
Which of the following is NOT a type of competitive environment in marketing?
Monopoly
ExplanationMonopoly is not a type of competitive environment; it represents a market structure with a single seller.
#11
In SWOT analysis, which of the following is considered an internal factor?
Strengths
ExplanationStrengths and Weaknesses are internal factors in SWOT analysis, related to the organization.
#12
What is the purpose of conducting a competitor analysis in marketing?
To understand the strengths and weaknesses of competitors
ExplanationCompetitor analysis helps in understanding the competitive landscape, identifying strengths and weaknesses.
#13
In SWOT analysis, what does the 'T' stand for?
Threats
ExplanationThe 'T' in SWOT stands for Threats, which are external factors posing challenges to the organization.
#14
Which of the following is NOT a demographic factor?
Market share
ExplanationMarket share is a measure of a company's sales relative to the total market, not a demographic factor.
#15
Which of the following is NOT a step in the STP marketing process?
Promotion
ExplanationSTP marketing involves Segmentation, Targeting, and Positioning; Promotion is a separate element in the marketing mix.
#16
Which of the following best defines market segmentation?
Dividing the market into smaller, homogeneous groups
ExplanationMarket segmentation involves categorizing the market into smaller groups with similar characteristics.
#17
Which of the following is NOT a step in the market positioning process?
Analyzing market trends
ExplanationMarket positioning involves defining how a product or brand is perceived by the target market, not analyzing trends.
#18
What is the primary purpose of market segmentation?
To divide a market into distinct groups
ExplanationMarket segmentation involves dividing the market into distinct groups based on shared characteristics.
#19
What is the significance of positioning in marketing?
It influences consumer perception of the product.
ExplanationPositioning in marketing shapes how a product or brand is perceived by consumers, influencing their buying decisions.