Marketing Distribution Channels and Channel Conflict Quiz

Distribution channels facilitate the movement of products from producers to consumers.

Reverse distribution involves the return of goods from consumers to manufacturers, unlike typical distribution channels.

Intermediaries bridge the gap between manufacturers and consumers by facilitating the distribution process.

Channel conflict arises when there are disputes or disagreements between various marketing channels.

Exclusive distribution limits the number of outlets to reduce competition and conflicts among channel members.

Intensive distribution aims for broad market coverage, while exclusive distribution focuses on select outlets for a more controlled approach.

Various factors, including communication issues, incompatible goals, and resource scarcity, can contribute to channel conflict.

The channel captain is the dominant and influential member within a distribution channel.

Intermediaries offer benefits such as cost reduction, market expertise, and wider market reach.

VMS involves collaboration between manufacturers and retailers to enhance overall efficiency and effectiveness.

Dual distribution involves using two different routes to market, while multichannel involves utilizing various distribution channels simultaneously.

Horizontal conflict occurs among entities at the same level, while vertical conflict occurs between different levels in the distribution channel.

Vertical conflict occurs between entities at different levels, while horizontal conflict occurs between entities at the same level in the distribution channel.

Channel power refers to the capability of a channel member to shape the actions of other members within the distribution channel.

Modern distribution channels leverage technology, have shorter supply chains, and focus on customer experience, distinguishing them from traditional channels.