#1
What is the main objective of pricing?
To maximize profits
ExplanationMaximizing revenue while minimizing costs to achieve optimal financial outcomes.
#2
Which of the following is NOT a factor affecting pricing decisions?
Product color
ExplanationProduct color is not typically considered a significant factor in pricing decisions compared to factors like demand, competition, and cost.
#3
Which of the following is NOT a pricing objective?
Market share minimization
ExplanationMarket share minimization is not a common pricing objective; typically, firms aim to maximize market share or profits.
#4
Which of the following is a characteristic of monopolistic competition?
Many firms, differentiated products
ExplanationMonopolistic competition is characterized by many firms selling differentiated products, allowing some control over prices.
#5
What is the law of demand?
As price decreases, quantity demanded increases
ExplanationIt states that there is an inverse relationship between the price of a good and the quantity demanded, assuming all other factors remain constant.
#6
Which of the following is a characteristic of oligopoly?
Few firms, interdependent behavior
ExplanationOligopoly is characterized by a small number of large firms dominating the market, with actions of one firm affecting the others.
#7
What is price elasticity of demand?
A measure of how much demand changes with a change in price
ExplanationIt quantifies the responsiveness of quantity demanded to changes in price.
#8
Which pricing strategy involves setting prices high initially and then lowering them over time?
Skimming pricing
ExplanationSkimming pricing involves starting with a high price to capitalize on early adopters and then gradually lowering the price to attract more price-sensitive customers.
#9
What is the difference between markup and margin?
Markup is the difference between selling price and cost, while margin is the ratio of profit to selling price
ExplanationMarkup indicates the absolute difference between cost and selling price, while margin expresses profit as a percentage of selling price.
#10
What is price discrimination?
Selling identical goods to different buyers at different prices
ExplanationIt involves charging different prices to different customers for the same product or service based on factors such as willingness to pay.
#11
What is price skimming?
Setting a high price for a new product initially and then gradually decreasing it
ExplanationPrice skimming is a strategy where a high price is set initially to capture maximum revenue from the market before lowering the price to target other segments.
#12
What is the concept of value-based pricing?
Setting prices based on the perceived value to the customer
ExplanationIt involves determining prices based on the perceived value of the product or service to the customer, rather than just production costs or competitor prices.
#13
What is marginal cost?
The cost of producing one additional unit of a good or service
ExplanationMarginal cost represents the change in total cost when one more unit of output is produced.
#14
What is the Nash equilibrium in game theory?
A situation in which each participant's strategy is optimal given the strategies of the other participants
ExplanationIt's a stable state in which no player has an incentive to deviate from their chosen strategy, considering the strategies chosen by others.
#15
What is the difference between perfect competition and monopolistic competition?
Perfect competition has many sellers with identical products, while monopolistic competition has many sellers with differentiated products
ExplanationIn perfect competition, products are homogeneous, and firms are price takers, while in monopolistic competition, products are differentiated, and firms have some control over prices.
#16
What is predatory pricing?
Setting prices at a level intended to drive competitors out of the market
ExplanationPredatory pricing involves deliberately setting low prices to eliminate competition, with the intention of raising prices once competitors are forced out of the market.
#17
What is the profit-maximizing level of output for a firm?
The level of output where marginal revenue equals marginal cost
ExplanationIt's the point at which a firm achieves maximum profit by producing the quantity of goods or services where marginal revenue equals marginal cost.